![]() Your short-term memory has to work overtime to remember what’s in the nearby paragraphs. You can’t “zoom out” and see the big picture. ![]() When you write on a screen that’s too small, it’s like you’re looking at your work through a letterbox. Long-form writing requires organization, and organization takes space. In our book, Making Websites Win, we explain why long copy often beats short copy, and why your copy should contain at least as many words as you’d use when selling face to face. Bad monitors are like uncomfortable shoes: you don’t feel the restrictions until they are removed. Having the right computer monitor can significantly improve your writing.
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